Unit 10 Personal Statement

My motivation for applying to study a combination of Music Production, Business Management,
Law, Advertising and Marketing is driven by a desire to pursue a career in
Marketing/Advertising, possibly including music production, alongside a strong interest in
Retail/Business Management.

Two years ago, I was unable to study both Music and Law on the same course, so I decided to
continue with my music studies. My current course has taught me a great deal about the music
industry - I now have experience in areas such as copyright, live performing and organisation
- as well as perfecting my composing and technical skills and I am excited at the prospect of
adding business and marketing to my studies.

I hope one of my chosen courses will help develop my skills to communicate ideas, working
towards a career in Retail or Marketing and possibly incorporating Music Production too.
Business Law and Marketing are new subjects to me, but I enjoy learning, am self-motivated and
get a strong sense of satisfaction from following a music brief through to the completed work.

Alongside my current music course, I have also pursued my interest in Law, by doing some work
experience at a well-respected London Chambers, 24 Bedford Row. I found it fascinating
attending court sittings and working on research projects, as directed. I have also been lucky
enough to do some intern work at Chris Kimsey's music production studio and worked hard to
save up enough money to buy my own Apple Mac and Logic Pro to use at home. This has helped me
through the years on my current course and would help me in the future too.

On the marketing front, I currently work part-time at the fashion store Hunter Boots, in
Regent Street, Central London. I have developed a huge interest in sales and in how the store
succeeds. I enjoy the challenge of reaching sales targets and would very much like to explore
the effect of marketing in retail and learn key skills which might help me follow a possible
career path in a related area. Additionally, I interned at a property PR company in the summer
holidays to experience marketing/advertising through journalism, as opposed to the more direct
approach of paid-for-promotions or point-of-sale.

When I am not in college studying music, I am generally producing music in my home studio or
working at Hunter Boots, paying particular attention to how our products are packaged,
displayed and marketed within the store and how we are directed to use our own skills to make
the best sales. I'm learning new skills everyday both at work and at college, preparing for
further education and life after this course.

I am a competitive and focussed individual who has participated in team sports throughout my
school and college life, after gaining a Sports Scholarship to my secondary school. I played
football in the Selkent league for seven years, captaining the team for two years and I still
enjoy playing in a team, when I am not working at weekends.

I have been writing and producing music for nearly 10 years and have a successful music sales
site where I sell my music/beats to professional artists. Attending one of my chosen courses
would help me pursue my idea of working either in the music business or in the
marketing/retail sector.